HOW DO I LET CUSTOMERS KNOW ABOUT MY PRODUCT.

Do you have a Product that the world should know about.

Do you have a product, that people like in comparison to competitors and it  gets five stars on all platforms, users are commending about it, and the pricing is right.

But the problem is how to tell more people about it? How to make it go viral?

First and foremost, congratulations on all the positive user ratings. If customers are volunteering positive reviews, especially noting you beat out other competitors they've used in the past, you are already building up an army of brand ambassadors who will likely spread the word to others: Keep these people happy.

So now, How to spread the word? 

For a concept or product to go viral, the  following needs to be done- interesting share able content or utility, a groundswell of activity around it in a concentrated period of time, and the combination of something with a big wow factor that resonates with a mass audience. And even then, it may not always work.

With that, you first need to get in touch with these possible brand ambassadors. That core audience is out there, you just need to determine where they are.  They could be on Facebook and Pinterest or vocal on Twitter. Spend some time dissecting your core audience, and then you will be able to seek them up in these public mediums.

You should begin having conversations with your audience on social media: Don't sell to them or pitch your company.  Rather, understand what is important to them and determine how you can fulfill their needs.

Once you have a good sense of your target demographic, start getting the word out. If your company and product are already publicly available and operating, you lose some of the appeal of “launching,” so now you need to examine what is better about you versus the competition.  Once you can communicate that, start identifying the media and social-media platforms that connect to your audience and begin following those groups or those reporters that cover topics that intersect with your business. 

Then develop relationships with your local media.  You will be surprised to discover all the different ways your local press are interested in businesses nearby -- whether it's the  business journal or newspaper or industry relevant blogs.  You will get a better gauge on how what you are doing is news after having conversations with media on the ground.

Once you have developed the sense of why what you are doing is not only great but is also newsworthy, then it is time to think about spreading the word far and wide to a national audience.

I recognize all these activities require a big time commitment, but it surely would put the word out about your product.